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Achieving particularly high product quality is only possible with especially good raw ingredients.We attach great importance to quality and have extremely high standards in the selection of our ingredients. Avoiding additives and preserving a natural flavour are important criteria when we develop new products. We also believe in taking ecological aspects into account.
You can, therefore, rest assured in the knowledge that we implement top quality with the greatest possible care.

Knowing what’s in it

Our product specifications provide you, our customers, with maximum traceability and are available for download from our Customer Service Portal. To help you with your in-store product labelling in compliance with Food Information Regulations, we provide you with neutral forms featuring any allergens and additives contained within our products. This ensures that you are always on the safe side with all our products.

GM food – no thanks

We steer away from all genetically modified ingredients in compliance with EU Regulations (EC) 1829/2003 and 1830/2003. Our suppliers are committed to the strict observance of this basic requirement for all raw ingredients used in Wolf ButterBack products. To ensure compliance, we also carry out random checks on a regular basis.

Palm oil – sustainably grown

Palm fat has many positive attributes such as a firm consistency and good spreading properties. Unfortunately, the mass cultivation of oil palms has led to the large-scale deforestation of the rain forests. This is why we are not only committed to using sustainable palm oil but also to replacing it with other ingredients where possible.

Since January 2015, we have been a member of the “Roundtable on Sustainable Palm Oil” (RSPO) and have been awarded certification (segregated) in compliance with the RSPO standard. This corresponds to the second highest certification level which specifies that the palm oil we use may originate from different palm oil plantations and mills but must be 100% RSPO-certified.

The RSPO’s mission is to promote the sustainable cultivation of palm oil worldwide, whilst offering certification along the supply chain.

Fewer additives

We keep a close eye on the use of additives and avoid them where possible. For example, we never use sweeteners and none of our standard products contains the flavour enhancer glutamate. We largely do without food colouring, preservatives and antioxidants.

Avoiding hydrogenated fats

We have managed, with just a few exceptions, to eliminate hydrogenated vegetable fats from our bakery goods. Only where technologically impossible, such as in some of our fillings, e.g. in quark, do we still use hydrogenated fats.

Clean Label

To improve transparency for our customers with regard to the avoidance of specific additives, hydrogenated fats and palm oil, we make explicit reference to their absence on our product pages.
The claim “no palm fat/oil” takes into account parts greater than 0.01%.

Vegetarian – what do we think this means?

Our range includes a whole host of vegetarian products. Our understanding of vegetarian is to avoid any animal-based products with the exception of milk and dairy products, eggs and honey.

Given that a legally binding definition does not yet exist, we have adopted the prevailing view of the vegetarian societies. As soon as a mandatory regulation comes into force, we will, of course, implement it without delay.

Raw ingredients from local and regional suppliers

When purchasing our raw ingredients, we prefer to use suppliers from our region. Short transportation routes are kinder to the environment and help guarantee quality, particularly in the case of fresh ingredients. We buy almost 90% of our ingredients from suppliers based in Germany. Of these, 40% come from sources less than 100km from our headquarters in Fürth.

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